WILL NELSON JR &
UPPER ROOM ENTERTAINMENT

BRAND PERSONALITY

+ Artist-led
+ Stylish
+ Refined
+ Visionary
+ Confident
+ Authentic
+ Creative-led

THE CLIENT PROFILE

Upper Room Entertainment is a live music and entertainment collective founded by Berklee-trained guitarist and producer Will Nelson Jr. Built on years of performance experience in luxury hotels, private events, and weddings, the brand delivers elevated live music experiences rooted in intentionality, professionalism, and thoughtful presentation. Upper Room serves clients seeking more than background music — offering curated performances that feel polished, immersive, and memorable from start to finish.

WHAT WE DID

+ Fractional Marketing Direction – Golden Creative Group partners with Upper Room Entertainment (Will’s company) as their go-to Fractional Marketing Director, bringing clarity, creativity, and momentum to their marketing efforts. We step in as an extension of their team—helping shape brand direction, guide campaigns, and keep everything aligned as the business grows. From big-picture strategy to day-to-day marketing decisions, we help Upper Room Entertainment show up consistently, confidently, and with purpose. Our support provides senior-level guidance without the full-time commitment, allowing their team to stay focused, creative, and moving forward with intention.