TINY TIDES
BRAND PERSONALITY
+ Trust-led
+ Nurturing
+ Family-centered
+ Coastal
+ Professional
+ Calming
+ Heart-driven
THE CLIENT PROFILE
Tiny Tides is a boutique nanny placement agency dedicated to thoughtfully matching families with trusted, high-quality caregivers. Built on connection, communication, and care, Tiny Tides serves modern families who value both professionalism and warmth in their childcare experience. The brand speaks to parents seeking a seamless, supportive process — and caregivers looking to align with families who truly value their role.
WHAT WE DID
+ Brand Direction – Clarified Tiny Tides’ positioning as a boutique, relationship-driven nanny placement agency rooted in trust and professionalism.
+ Website Design & Build – Designed and developed a clean, welcoming website that communicates credibility, warmth, and ease for both families and caregivers.
+ Visual & Content Direction – Guided imagery and messaging to reflect connection, safety, and the emotional importance of quality childcare.
+ Strategic Messaging Development – Helped shape clear, confidence-building copy that speaks directly to parents navigating the nanny placement process.
PHOTOSHOOT VENDORS
+ Photography: Illume by MC
