WILD
SALON
BRAND PERSONALITY
+ Earthy
+ Empowering
+ Intentional
+ Confident
+ Natural
+ Inclusive
+ Free-Spirited
THE CLIENT PROFILE
Tucked away in the heart of Exeter, Wild Salon is a modern hair salon built on authenticity, creativity, and inclusivity. With over 37 years of combined experience, their hand-selected team of free-spirited stylists brings both technical expertise and genuine passion to every service. The salon blends a light boho atmosphere with cutting-edge techniques and thoughtfully chosen products, creating an experience that feels both elevated and welcoming. Each visit is designed to leave clients feeling revitalized, confident, and fully themselves.
WHAT WE DID
+Creative Direction & Visual Storytelling – Led creative direction for a lifestyle-driven brand shoot that reflects Wild Salon’s boho, fun-loving personality, resulting in imagery that tells the brand’s story and speaks directly to targeted audience members.
+Strategic Marketing Development- Thoughtfully produced a list of brand imagery needed to effectively market the business across web, social platforms, and marketing materials.
+Photoshoot Coordination- Location scouting for an on-brand backdrop for Wild Salon, produced a high-level timeline for shoot day, selection and coordination with all Creative Partners (photographer, stylists, hair + makeup)
+ Styling & Aesthetic Development – Curated wardrobe, styling props, and environments to support a fun-loving, female-forward, adventurous environment that connects the brand to its current and future clientele.
PHOTOSHOOT VENDORS
+ Photography: Sarah Jayne Photography
+Makeup: Amanda McCarthy
