BRAND PERSONALITY
+ Empowering
+ Evidence-Based
+ Purpose-Driven
+ Transformational
+ Compassionate
+ Educational
+ Professional
VENDORS
+Photography Credits: https://www.sarahjaynephoto.com/
THE CLIENT PROFILE
Nutrition Counseling Academy equips registered dietitians and nutrition professionals with the communication, coaching, and behavior change skills needed to create lasting client impact. Founded by Dr. Joyce Faraj-Ardura, the academy combines evidence-based education with hands-on learning to help practitioners build confidence, strengthen counseling techniques, and transform the way they support their clients.
WHAT WE DID
+ Brand Development – Refined Nutrition Counseling Academy's visual identity by redesigning the logo suite, developing supporting brand marks, refreshing the color palette, and creating a cohesive brand system that reflects the academy's expertise and professionalism.
+ Website Design & Development – Designed and developed a modern, education-focused website that clearly communicates the academy's programs, resources, and mission while creating an intuitive user experience.
+ User Experience Strategy – Organized complex educational content into a clear, engaging website structure that helps visitors easily explore courses, membership offerings, and professional resources.
+ Virtual Photoshoot Support – Provided remote creative direction for the brand photoshoot, offering guidance on styling, composition, and shot selection to ensure the imagery aligned seamlessly with the academy's refreshed visual identity.
CREATIVE ASSETS
CREATIVE PHOTOGRAPHY DIRECTION
