BRAND PERSONALITY
+ Compassionate
+ Insightful
+ Healing-Centered
+ Empowering
+ Educative
+ Professional
THE CLIENT PROFILE
Dr. Alison Roy is a licensed clinical psychologist and trauma-informed care expert based in New England, dedicated to helping individuals, families, schools, and communities understand and navigate the impact of trauma with strength and clarity. Her approach blends neuroscience-based insight with deep empathy, creating spaces where healing, resilience, and meaningful growth are possible for people across the lifespan. Through therapy, consultation, training, and community partnership, Dr. Roy fosters emotional wellbeing, connection, and sustainable support systems throughout the region.
WHAT WE DID
+ Brand Identity & Messaging – Refined the brand voice and visual language to reflect Dr. Roy’s compassionate, credible, and community-centered approach, enhancing clarity and emotional resonance across all touchpoints.
+ Website Design & Build – Designed and developed a clean, intuitive website that clearly communicates Dr. Roy’s services, philosophy, and impact while making it easy for visitors to explore offerings and connect.
+ Print Marketing Collateral – Designed thoughtfully branded print materials for clinics, schools, and community settings, including informational handouts and educational resources that extend the brand beyond the digital space.
+ Service Presentation & Structure – Organized diverse service offerings — from therapy to school consultations and professional development — into a cohesive, user-friendly framework that supports both individuals and organizations.
+ SEO & Accessibility Optimization – Implemented best practices for on-site content and structure to improve search visibility and ensure users can easily find essential information about mental health support and consultation services.
