BRAND PERSONALITY
+ Sophisticated
+ Elevated
+ Timeless
+ Welcoming
+ Personalized
+ Modern
+ Feminine
THE CLIENT PROFILE
Iris Salon is a boutique hair salon dedicated to delivering elevated, personalized experiences through exceptional artistry and genuine connection. With a focus on modern techniques and thoughtful service, Iris creates an inviting environment where every client feels confident, cared for, and beautifully themselves.
WHAT WE DID
+ Brand Evolution – Expanded Iris Salon's existing brand by developing additional logos, submarks, custom patterns, and an elevated color palette to create a more versatile and cohesive visual identity.
+ Website Design & Development – Designed and developed a modern, user-friendly website that reflects the salon's elevated client experience while making it easy to explore services and book appointments.
+ Virtual Creative Direction – Provided virtual photoshoot support by offering creative guidance on shot lists, composition, styling, and content planning to ensure the imagery aligned seamlessly with the refreshed brand.
+ Visual Identity & User Experience – Crafted a polished digital experience through thoughtful layouts, typography, and brand-forward design, creating consistency across both the website and supporting marketing materials.
VENDORS
+Photography Credits: https://illumebymc.com/
CREATIVE ASSETS
CREATIVE PHOTOGRAPHY DIRECTION
