A Logo is Just the Start…the Experience is Everything.
Something about me…I am a total SUCKER for something eye catching. Beautiful packaging, well-designed spaces, a great outfit, and probably goes without saying… show-stopping branding and websites. I know we aren't supposed to judge books by their covers, but if I'm being honest, I break this rule All. The. Time.
I am impressionable, and when I see something that is well put together, I tend to be more curious and willing to invest my time and money in it. Gorgeous restaurant? Get me that reservation. Boutique hotel that just looks so amazing. I must stay. Gorgeous packaging? I'll take one of each. My husband calls this my champagne taste, but I know it's more than that. Chances are…whatever is catching my eye was VERY intentionally put together by someone (or a whole team of someones). Not only was their plan strategic, but they also have me pegged as their target audience. They know that I (and a lot of other people like me) are going to love what they see.
But here's the thing…its really what happens next that makes this a forever YES or a NEVER again. I've been pulled in by the logo, the packaging, the aesthetic, the design, the book cover (yep), but THEN what?
This is when the experience unfolds for me as a consumer.
Sure, the thing that drew me in still stands strong, but it's how I feel both entering and exiting this experience that solidifies my buy-in. How am I treated? How seamless/enjoyable/refreshing/impactful/useful is my experience? Are my senses satisfied? Are my needs or hopes met?
At Golden, we spend a lot of time working on creating beautiful logos, websites, and content so that our clients can take that first VERY important step in attracting their dream customers with eye-catching assets. You will never find us just slapping on logos, whipping up websites, or writing cookie cutter shot lists for photoshoots.
No ma'am. No sir.
Because we KNOW that what we are doing with our work over here is about so much MORE than that. Instead, we are working with our clients on building brands far beyond visuals. Our process is instead full of strategy and integration plans to help them develop brands that go beyond that first impression.
We deeply believe in the concept of helping our clients to build brand experiences, ones that are memorable, satisfying, and effective for their own customers. It's these positive experiences that keep people returning and telling their friends + family.
I bet if you spend some time thinking about the brands you are loyal to, you will easily see that the reasons why are far beyond the “cover” of the business. Instead, it's the experience that's got you hooked, and this my friend, is a well-built brand.
Clearly, we are passionate about what we do over here, and we absolutely love working with bold dreamers, creative founders, and visionary businesses to build magnetic brands that stand out and stay true!
But we get it…
Taking the first step in branding or rebranding your business can feel like an overwhelming project. And we’re with you…we know that this includes a lot of big decisions. There is so much strategic thinking involved in branding (and that’s the way it should be!). If you have been toying with the idea of a brand design, a great place to start is with one of our Brand Power Hours (2 hours packed full of strategy and creative thinking).