FACE FOOD
SKINCARE
BRAND PERSONALITY
+ Organic
+ Nourishing
+ Feminine
+ Natural
+ Human-centered
+ Earthy
+ Grounded
THE CLIENT PROFILE
Face Food Natural Skincare is a thoughtfully crafted skincare brand rooted in the belief that what we put on our skin should be as nourishing as what we put in our bodies. The brand speaks to conscious consumers seeking simple, effective, and ingredient-driven skincare made with care. Face Food attracts people who value transparency, warmth, and products that feel personal, human, and genuinely good for the skin.
WHAT WE DID
+ Creative Direction & Visual Storytelling – Led creative direction for a lifestyle-driven brand shoot that reflects Face Food’s nourishing, people-first approach to skincare, resulting in imagery that tells the brand’s story and speaks directly to targeted audience members.
+Strategic Marketing Development- Thoughtfully produced a list of brand imagery needed to effectively market the business across web, social platforms, and marketing materials.
+Photoshoot Coordination- Location scouting for an on-brand backdrop for Face Food, produced a high-level timeline for shoot day, selection and coordination with all Creative Partners (photographer, stylists, hair + makeup, florist)
+ Styling & Aesthetic Development – Curated wardrobe, props, and environments to support a warm, grounded visual language that feels approachable, intimate, and authentic.
PHOTOSHOOT VENDORS
+ Photography: Jamie Mercurio Photography
+ Makeup: Amanda McCarthy
+Hair: Scissor Runner
+Styling: Pretty & Well
+Florist: Glass Onion Floral Design
+Location: Rye Motor Inn
